By the mid-1980s, most of Rhino's releases were re-issues of previously released recordings licensed from other companies. Some of the label's earliest successes with re-issues were achieved by acquiring the rights to the White Whale Records catalog that included the Turtles. The original Rhino logo, designed by William Stout Rhino's mail-order catalogs and early LP labels featured the company's mascot character, a cartoon Elvis Presley rhinoceros wearing a black leather jacket named "Rocky", designed by bootleg cover artist William Stout, and later cartoonist Scott Shaw!. One of Rhino's early artists was The Twisters, whose Los Angeles popularity far exceeded their album sales. The difficulties involved in getting airplay and distribution for such material eventually caused Foos and Bronson to take the label in other directions. Their early releases were mostly novelty records (such as their first single, in 1975, Wild Man Fischer's "Go to Rhino Records"). Rhino started as a record shop on Westwood Boulevard, Los Angeles, in 1973, run by Richard Foos, and became a record distributor five years later thanks to the effort of then-store manager Harold Bronson. Demento) and retrospectives of famous comedy performers, including Richard Pryor, Stan Freberg, Tom Lehrer, and Spike Jones. It released compilation albums of pop, rock & roll, and rhythm & blues successes from the 1950s through the 1980s, as well as novelty-song LPs (compiled in-house or by Dr. ![]() ![]() ![]() History įounded in 1978, Rhino was originally a novelty and reissue label during the 1970s and 1980s. It is currently the catalog division for Warner Music Group. Rhino Entertainment Company is an American specialty record label and production company founded in 1978.
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